Projexel - Step-by-step guidance to EU funding

Unique Value
(4 questions)

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32. What is your unique selling point (USP)?
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33. What is your unique Positioning/Place on the market?
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34. Explain why you think that there is a willingness to pay from your targeted market customers?
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4 h
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35. Value Propositions (the Value Proposition is the reason why customers turn to one company over another)
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Pain Relievers
(1 questions)

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14. Describe the major Pain of your market
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Gain Creators
(4 questions)

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15. Describe the major Gain of your market
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38. How the project will improve expectations/gains, in order to relieve his/her pain?
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39. End user savings (in €) per unit (insert 0 if not applicable)
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42. Explain what are the benefits for your customers other than financial ones (User-friendly, eco-friendly, easy-to-use, ...)
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Competitive Features
(2 questions)

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43. To properly solve this/these problem(s) within a feasible timeframe (1 to 4 years max.) specify what you intend to modify
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44. Is there any other potential market application? If Yes, please explain - describe your technology and product development roadmap if you are developing a generic / enabling technology, describe to which solution(s) it can potentially be applied
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Customer Types
(2 questions)

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16. Who cares about your innovation (i.e. targeted end users and targeted customers)?
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2 h
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17. What is the segmentation of your main market?
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The Problem
(2 questions)

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18. Describe the main problem of the situation
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19. What is the problem / dissatisfaction the main stakeholder is facing
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Competitors
(1 questions)

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20. Key factors of success - What are the existing solutions?
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Market Traction
(2 questions)

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22. Comment – why do you think your solution will be successful?
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2 h
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40 mins

23. Provide proof of early market traction
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1 h
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Market Dynamics
(9 questions)

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11. Additional existing major barriers preventing you to enter the market
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12. Additional new major barriers preventing your competitors
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24. What is the competition intensity?
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2 h
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40 mins

25. What are the existing major barriers preventing you to enter the market? How can you overcome them?
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3 h
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1 h
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26. Are there any regulation issues that could compromise the ability of a project partner to exploit the innovation?
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6 h
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2 h
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27. What applicable European legislation might affect your project or be affected by your project?
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6 h
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2 h
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28. What is the impact of your innovation on the dynamic of the market? Will competition decrease? Will Europe’s technological and/or industrial sovereignty be strengthened? Will the supply chain be relocated in whole or in part to Europe? Etc.
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2 h
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40 mins

29. What are the new major barriers you are building to prevent your competitors to easily enter the market?
Premium Priority: LowPosition: GENERAL BD

3 h
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1 h
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30. What future European legislation might affect your project or be affected by your project
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3 h
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1 h
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Future Markets
(1 questions)

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31. Is there any future market segment? If Yes, please explain
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2 h
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40 mins

Customer Channels
(2 questions)

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142. How does the project engage end-users?
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143. Channels
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Customer Interactions
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144. Customer Relationship Approach
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Marketing Approach
(2 questions)

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145. What is your marketing approach?
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146. Please elaborate further on your marketing approach
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Key Competencies
(9 questions)

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58. The staff members
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59. What is the company's and/or founder's track record?
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60. Highlight relevant achievements and experience of your staff members
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1 h
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61. Technical/business experience of the team, including management capacity to lead a growing team
EIC ShortPriority: MediumPosition: CEO/CTO

1 h
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62. To which extent does your team fit in your project?
EIC ShortPriority: MediumPosition: CEO/CTO

1 h
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63. Do you have the team you need to implement the action? If not, what competencies/skills are missing and how will you acquire them?
EIC ShortPriority: MediumPosition: CEO/CTO

2 h
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40 mins

64. Are there any workforce's skills related issues that could compromise the ability to exploit the innovation?
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2 h
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65. How do you plan to ensure gender balance among the members of your team, including executive positions (CEO, CTO, CMO, CFO, etc.)?
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2 h
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66. What are your values and culture?
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40 mins

Solution Outline
(5 questions)

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77. Describe the solution you propose
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78. What type(s) of solution do you have in mind?
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79. Specify your project
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80. Describe the use cases of your solution.
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1 h
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20 mins

81. Detail and describe features of your solution (tech based innovation)
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2 h
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Integration to Customers
(4 questions)

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83. Describe your strategy for regulatory approvals/compliance
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2 h
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40 mins

84. Are there any standards issues that could compromise the ability of a project partner to exploit the innovation?
Premium Priority: LowPosition: REGULATORY

6 h
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2 h
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85. What applicable standards might affect your project or be affected by your project?
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2 h
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86. What future standards might affect your project or be affected by your project?
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1 h
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Solution Technologies
(2 questions)

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103. Ethics checklist
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105. Security checklist
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2 h
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Key Metrics
(0 questions)

Unfair Advantage
(4 questions)

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115. What is your innovation?
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116. What is the type of your innovation?
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1 h
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20 mins

117. What is the level of your innovation?
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1 h
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20 mins

119. "Are you the owner of this foreground? If Yes, are you the sole owner or is it a co-ownership? If so, are there any specific conditions for exercising your co-ownership? If no, explain what access rights you have?"
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2 h
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40 mins

Solution Validation
(3 questions)

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120. What TRL have you achieved?
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121. Your technology achievements so far
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2 h
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122. Comment your past technology achievements
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Rollout
(7 questions)

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123. What are the steps needed to bring your innovation to market (or close to it)?
EIC ShortPriority: MediumPosition: CEO/CTO

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2 h
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124. EIC Mandatory Milestones
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1 h
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125. Custom milestones
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1 h
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126. Do you have in mind future additional solution(s)? If Yes, explain.
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2 h
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40 mins

127. Do you already have in mind future R&D developments?
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2 h
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128. Please summarize the main changes to your step 2 full proposal compared to its first rejected version, if any
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6 h
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129. Please provide your rebuttal, if any, to experts comments
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Key Partners
(1 questions)

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140. Letters of intent if any
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Supply Chain & Value Chain
(1 questions)

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141. What is the unique positioning of your company on the market?
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1 h
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Strategic Objectives
(3 questions)

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130. What is the Mission of your company?
EIC ShortPriority: LowPosition: CEO/CTO

2 h
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40 mins

131. Specify why you chose the EIC Open call (in case of EIC Open)
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2 h
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40 mins

132. Specify to which extent your solution specifically contributes to the EIC targeted Challenges (in case of EIC Challenge)
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2 h
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Impact Creation
(3 questions)

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133. What is your vision?
EIC ShortPriority: LowPosition: CEO/CTO

2 h
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40 mins

134. Specify to which extent your solution contributes to the EU priorities, if any
EIC ShortPriority: LowPosition: GENERAL BD

2 h
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40 mins

135. What are the main UN Sustainable Goals concerned, if any?
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2 h
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Cost Breakdown
(2 questions)

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155. What are Innovation activities (TRL <9) costs?
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2 h
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158. Costs
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Business Model
(3 questions)

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159. Comment on your business model / business model canvas (BMC)
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2 h
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40 mins

160. The penetration strategy
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12 h
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4 h
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161. How will the innovation be exploited?
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2 h
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Income Streams
(2 questions)

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162. Revenues
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2 h
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40 mins

163. What is your IP commercial exploitation plan?
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2 h
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40 mins

Pricing Strategy
(2 questions)

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164. What are the Unit economics for your business?
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4 h
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1 h 30 mins
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165. What is your pricing policy?
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1 h
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Financial Forecast
(2 questions)

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166. What is the expected growth potential of your solution in terms of turnover, profit, jobs? - Turnover
Priority: MediumPosition: FINANCIAL

2 h
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40 mins

167. What is the expected growth potential of your solution in terms of turnover, profit, jobs? - Profit
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2 h
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Business Model Validation (Metrics)
(6 questions)

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168. Explain your Unit economics described above if needed, or develop further with other Unit economics (e.g. LTV (Lifetime Value), CAC (Customer Acquisition Cost), etc.)
Premium Priority: HighPosition: FINANCIAL

6 h
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2 h
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169. What are your expected exploitation (TRL >9) revenues and costs? - Revenues
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3 h
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1 h
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170. Financing breakdown
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1 h
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171. Estimated Sales (specify the time needed to reach this objective)
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4 h
(0.5 days)

172. Estimated Cash-Flow (specify the time needed to reach this objective)
Priority: MediumPosition: FINANCIAL

12 h
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4 h
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173. The time to next step
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12 h
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4 h
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Break Even Time, Lifecycle
(2 questions)

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174. What exit strategy do you expect, including the timeline and expected return on investment?
Premium Priority: LowPosition: GENERAL BD

2 h
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40 mins

175. Are there any financing issues that could compromise the ability to exploit the innovation? Justify
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2 h
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40 mins

Past & Future Investments
(6 questions)

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176. Financial Information
Priority: HighPosition: FINANCIAL

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1 h
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177. Is there any investor outside of your company?
Priority: MediumPosition: FINANCIAL

2 h
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40 mins

178. Have you already applied for funds?
Priority: MediumPosition: FINANCIAL

2 h
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40 mins

179. Are you in discussion or planning to start a discussion with private or public investors? Please explain
EIC ShortPriority: MediumPosition: FINANCIAL

2 h
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40 mins

180. What is your funding strategy for the future?
Premium Priority: LowPosition: FINANCIAL

2 h
(0.3 days)

40 mins

181. Explain why you have not been able to raise sufficient investment to carry out the project and why you need the support of the EIC.
EIC ShortPriority: LowPosition: GENERAL BD

2 h
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40 mins

Growth Opportunity
(7 questions)

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182. Which EIC topic do you want to apply for?
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1 h
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20 mins

184. What is the scalability of your business?
Premium Priority: MediumPosition: GENERAL BD

2 h
(0.3 days)

40 mins

185. What is the expected growth potential of your solution in terms of turnover, profit, jobs? - Jobs
Premium Priority: MediumPosition: FINANCIAL

2 h
(0.3 days)

40 mins

186. What is your growth strategy?
Premium Priority: LowPosition: GENERAL BD

2 h
(0.3 days)

40 mins

187. How many months after the beginning of the project do you think you will start to sell?
Premium Priority: MediumPosition: FINANCIAL

2 h
(0.3 days)

40 mins

188. Elaborate on how the EIC funding will impact your scalability.
EIC ShortPriority: LowPosition: GENERAL BD

2 h
(0.3 days)

40 mins

189. Number of jobs to be created in the next 3 years (for R&D, sales, administration, etc)
Priority: HighPosition: FINANCIAL

3 h
(0.4 days)

1 h
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EIC Pre-Check Tool

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€ 22,200

280 h (35 days)

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Value Proposition

Customer Segments and Market

Channels

Customer Relationships

Key Resources

Solution and Key Activities

Partners

Values and Goals

Cost Structure

Revenue Streams

Investment and Growth

280 h
(35 days)